{"id":5844,"date":"2024-05-22T08:50:38","date_gmt":"2024-05-22T13:50:38","guid":{"rendered":"https:\/\/otcorp.com\/blog\/%e3%82%a2%e3%83%9e%e3%82%be%e3%83%b3fbm%ef%bc%88%e3%83%95%e3%83%ab%e3%83%95%e3%82%a3%e3%83%ab%e3%83%89%e3%83%bb%e3%83%90%e3%82%a4%e3%83%bb%e3%83%9e%e3%83%bc%e3%83%81%e3%83%a3%e3%83%b3%e3%83%88\/"},"modified":"2024-05-22T08:50:41","modified_gmt":"2024-05-22T13:50:41","slug":"%e3%82%a2%e3%83%9e%e3%82%be%e3%83%b3fbm%ef%bc%88%e3%83%95%e3%83%ab%e3%83%95%e3%82%a3%e3%83%ab%e3%83%89%e3%83%bb%e3%83%90%e3%82%a4%e3%83%bb%e3%83%9e%e3%83%bc%e3%83%81%e3%83%a3%e3%83%b3%e3%83%88","status":"publish","type":"post","link":"https:\/\/otcorp.com\/ja\/blog\/%e3%82%a2%e3%83%9e%e3%82%be%e3%83%b3fbm%ef%bc%88%e3%83%95%e3%83%ab%e3%83%95%e3%82%a3%e3%83%ab%e3%83%89%e3%83%bb%e3%83%90%e3%82%a4%e3%83%bb%e3%83%9e%e3%83%bc%e3%83%81%e3%83%a3%e3%83%b3%e3%83%88\/","title":{"rendered":"\u30a2\u30de\u30be\u30f3FBM\uff08\u30d5\u30eb\u30d5\u30a3\u30eb\u30c9\u30fb\u30d0\u30a4\u30fb\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\uff09\u3092\u7406\u89e3\u3059\u308b"},"content":{"rendered":"\n

\u62e1\u5927\u3057\u7d9a\u3051\u308be\u30b3\u30de\u30fc\u30b9\u306e\u4e16\u754c\u3067\u3001\u30a2\u30de\u30be\u30f3\u306f\u5de8\u5927\u306a\u5b58\u5728\u3068\u3057\u3066\u3001\u4e16\u754c\u4e2d\u306e\u4f55\u767e\u4e07\u4eba\u3082\u306e\u9867\u5ba2\u306b\u30ea\u30fc\u30c1\u3059\u308b\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u58f2\u308a\u624b\u306b\u63d0\u4f9b\u3057\u3066\u3044\u308b\u3002 \u30a2\u30de\u30be\u30f3\u3067\u5229\u7528\u53ef\u80fd\u306a\u69d8\u3005\u306a\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8\u30aa\u30d7\u30b7\u30e7\u30f3\u306e\u4e2d\u3067\u3001FBM\uff08\u30d5\u30eb\u30d5\u30a3\u30eb\u30c9\u30fb\u30d0\u30a4\u30fb\u30de\u30fc\u30c1\u30e3\u30f3\u30c8\uff09\u306f\u3001\u5728\u5eab\u3068\u51fa\u8377\u30d7\u30ed\u30bb\u30b9\u3092\u3088\u308a\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3057\u305f\u3044\u30bb\u30e9\u30fc\u306b\u3068\u3063\u3066\u4eba\u6c17\u306e\u3042\u308b\u9078\u629e\u80a2\u3068\u3057\u3066\u6d6e\u4e0a\u3057\u3066\u3044\u308b\u3002<\/p>\n\n

\u305d\u306e\u4e2d\u6838\u3068\u306a\u308bAmazon FBM\u306f\u3001Amazon\u306e\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8\u30bb\u30f3\u30bf\u30fc\u3092\u4ecb\u3055\u305a\u306b\u3001\u8ca9\u58f2\u8005\u304c\u5546\u54c1\u3092\u4fdd\u7ba1\u3001\u68b1\u5305\u3057\u3001\u9867\u5ba2\u306b\u76f4\u63a5\u767a\u9001\u3059\u308b\u3053\u3068\u3092\u53ef\u80fd\u306b\u3059\u308b\u3002 \u30a2\u30de\u30be\u30f3\u304c\u4fdd\u7ba1\u3001\u68b1\u5305\u3001\u767a\u9001\u306e\u8cac\u4efb\u3092\u8ca0\u3046FBA\uff08\u30d5\u30eb\u30d5\u30a3\u30eb\u30c9\u30fb\u30d0\u30a4\u30fb\u30a2\u30de\u30be\u30f3\uff09\u3068\u306f\u7570\u306a\u308a\u3001FBM\u3067\u306f\u3001\u3053\u308c\u3089\u306e\u4f5c\u696d\u306f\u8ca9\u58f2\u8005\u306e\u80a9\u306b\u304b\u304b\u3063\u3066\u3044\u308b\u3002<\/p>\n\n

Amazon FBM\u306e\u91cd\u8981\u306a\u5074\u9762\u3068\u3001\u51fa\u54c1\u8005\u306b\u3068\u3063\u3066\u306e\u5185\u5bb9\u3092\u6398\u308a\u4e0b\u3052\u3066\u307f\u3088\u3046\u3002<\/p>\n\n

1.\u5728\u5eab\u7ba1\u7406<\/strong><\/h2>\n\n

FBM\u3067\u306f\u3001\u58f2\u308a\u624b\u306f\u5728\u5eab\u3092\u5b8c\u5168\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 Amazon\u306e\u5009\u5eab\u306b\u4f9d\u5b58\u3059\u308b\u4ee3\u308f\u308a\u306b\u3001\u8ca9\u58f2\u8005\u306f\u81ea\u793e\u65bd\u8a2d\u306b\u5546\u54c1\u3092\u4fdd\u7ba1\u3057\u305f\u308a\u3001OpTech\u306e\u3088\u3046\u306a\u7b2c\u4e09\u8005\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8\u30fb\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3092\u5229\u7528\u3057\u305f\u308a\u3059\u308b\u3002 \u3053\u308c\u306b\u3088\u308a\u3001\u58f2\u308a\u624b\u306f\u7279\u5b9a\u306e\u30cb\u30fc\u30ba\u3084\u597d\u307f\u306b\u5fdc\u3058\u3066\u5728\u5eab\u3092\u67d4\u8edf\u306b\u7ba1\u7406\u3067\u304d\u308b\u3002<\/p>\n\n

2.\u914d\u9001\u3068\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8<\/strong><\/h2>\n\n

FBM\u30bb\u30e9\u30fc\u306e\u4e3b\u306a\u8cac\u4efb\u306e\u3072\u3068\u3064\u306f\u3001\u30bf\u30a4\u30e0\u30ea\u30fc\u306b\u6ce8\u6587\u306b\u5fdc\u3048\u308b\u3053\u3068\u3067\u3042\u308b\u3002 \u30d4\u30c3\u30ad\u30f3\u30b0\u3001\u68b1\u5305\u3001\u9867\u5ba2\u3078\u306e\u76f4\u9001\u3092\u884c\u3046\u3002 \u52b9\u7387\u7684\u306a\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8\u30fb\u30d7\u30ed\u30bb\u30b9\u306f\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3092\u78ba\u4fdd\u3057\u3001Amazon\u3067\u30dd\u30b8\u30c6\u30a3\u30d6\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u3092\u7dad\u6301\u3059\u308b\u305f\u3081\u306b\u6975\u3081\u3066\u91cd\u8981\u3067\u3042\u308b\u3002<\/p>\n\n

3.\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9<\/strong><\/h2>\n\n

FBM\u306e\u8ca9\u58f2\u8005\u306f\u3001\u9867\u5ba2\u304b\u3089\u306e\u554f\u3044\u5408\u308f\u305b\u3001\u8fd4\u54c1\u3001\u8fd4\u91d1\u306b\u5bfe\u5fdc\u3059\u308b\u8cac\u4efb\u3082\u8ca0\u3044\u307e\u3059\u3002 \u512a\u308c\u305f\u30ab\u30b9\u30bf\u30de\u30fc\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u306f\u3001\u9867\u5ba2\u3068\u306e\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304d\u3001\u30ea\u30d4\u30fc\u30bf\u30fc\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u306b\u4e0d\u53ef\u6b20\u3067\u3042\u308b\u3002 \u554f\u3044\u5408\u308f\u305b\u3078\u306e\u8fc5\u901f\u306a\u5bfe\u5fdc\u3084\u624b\u9593\u306e\u304b\u304b\u3089\u306a\u3044\u8fd4\u54c1\u624b\u7d9a\u304d\u306f\u3001\u9867\u5ba2\u3068\u306e\u826f\u597d\u306a\u95a2\u4fc2\u3092\u80b2\u3080\u4e0a\u3067\u5927\u3044\u306b\u5f79\u7acb\u3064\u3002<\/p>\n\n

4.\u30b3\u30b9\u30c8<\/strong><\/h2>\n\n

FBM\u306f\u58f2\u308a\u624b\u306b\u3088\u308a\u5927\u304d\u306a\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3068\u67d4\u8edf\u6027\u3092\u63d0\u4f9b\u3059\u308b\u4e00\u65b9\u3067\u3001\u305d\u308c\u306a\u308a\u306e\u30b3\u30b9\u30c8\u3082\u4f34\u3046\u3002 \u8ca9\u58f2\u8005\u306f\u3001\u5546\u54c1\u306e\u4fdd\u7ba1\u3001\u68b1\u5305\u3001\u767a\u9001\u306b\u304b\u304b\u308b\u8cbb\u7528\u3092\u8ca0\u62c5\u3059\u308b\u8cac\u4efb\u304c\u3042\u308a\u307e\u3059\u3002 \u3055\u3089\u306b\u3001\u51fa\u54c1\u8005\u306f\u3001Amazon\u306e\u7d39\u4ecb\u6599\u3084\u6210\u7d04\u6599\u3001\u652f\u6255\u3044\u51e6\u7406\u624b\u6570\u6599\u306a\u3069\u306e\u624b\u6570\u6599\u3092\u8ca0\u62c5\u3059\u308b\u5834\u5408\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n

5.\u67d4\u8edf\u6027\u3068\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb<\/strong><\/h2>\n\n

FBM\u306e\u4e3b\u306a\u5229\u70b9\u306e\u4e00\u3064\u306f\u3001\u58f2\u308a\u624b\u306b\u67d4\u8edf\u6027\u3068\u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3092\u4e0e\u3048\u308b\u3053\u3068\u3067\u3042\u308b\u3002 \u8ca9\u58f2\u8005\u306f\u3001\u4fa1\u683c\u8a2d\u5b9a\u3001\u5728\u5eab\u30ec\u30d9\u30eb\u306e\u7ba1\u7406\u3001\u914d\u9001\u65b9\u6cd5\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3092\u81ea\u7531\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002 \u3053\u306e\u30ec\u30d9\u30eb\u306e\u7ba1\u7406\u306f\u3001\u30e6\u30cb\u30fc\u30af\u306a\u5546\u54c1\u3084\u7279\u6b8a\u306a\u5546\u54c1\u3092\u6271\u3046\u8ca9\u58f2\u8005\u306b\u3068\u3063\u3066\u7279\u306b\u6709\u76ca\u3067\u3042\u308b\u3002<\/p>\n\n

\u307e\u3068\u3081\u308b\u3068\u3001Amazon FBM\u306fFBA\u306b\u4ee3\u308f\u308b\u73fe\u5b9f\u7684\u306a\u9078\u629e\u80a2\u3092\u51fa\u54c1\u8005\u306b\u63d0\u4f9b\u3057\u3001\u51fa\u54c1\u8005\u306f\u5728\u5eab\u3068\u51fa\u8377\u30d7\u30ed\u30bb\u30b9\u3092\u3088\u308a\u8a73\u7d30\u306b\u7ba1\u7406\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002 FBM\u306f\u3001\u30d5\u30eb\u30d5\u30a3\u30eb\u30e1\u30f3\u30c8\u3084\u9867\u5ba2\u30b5\u30fc\u30d3\u30b9\u3068\u3044\u3063\u305f\u65b0\u305f\u306a\u8cac\u4efb\u3092\u58f2\u308a\u624b\u306b\u8ab2\u3059\u4e00\u65b9\u3067\u3001\u9577\u671f\u7684\u306b\u306f\u3088\u308a\u5927\u304d\u306a\u67d4\u8edf\u6027\u3068\u30b3\u30b9\u30c8\u524a\u6e1b\u3092\u3082\u305f\u3089\u3059\u3002 Amazon FBM\u306e\u8907\u96d1\u3055\u3092\u7406\u89e3\u3057\u3001\u52b9\u679c\u7684\u306a\u6226\u7565\u3092\u5b9f\u884c\u3059\u308b\u3053\u3068\u3067\u3001\u30bb\u30e9\u30fc\u306fE\u30b3\u30de\u30fc\u30b9\u306e\u4e16\u754c\u3092\u3046\u307e\u304f\u30ca\u30d3\u30b2\u30fc\u30c8\u3057\u3001Amazon\u3067\u306e\u30d3\u30b8\u30cd\u30b9\u76ee\u6a19\u3092\u9054\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002<\/p>\n\n

E\u30b3\u30de\u30fc\u30b9\u306e3PL\uff08\u30b5\u30fc\u30c9\u30fb\u30d1\u30fc\u30c6\u30a3\u30fc\u30fb\u30ed\u30b8\u30b9\u30c6\u30a3\u30af\u30b9\uff09\u30d7\u30ed\u30d0\u30a4\u30c0\u30fc\u3068\u3057\u3066\u3001\u30aa\u30d7\u30c6\u30c3\u30af\u3067\u306fAmazon FBM\u3092\u5229\u7528\u3059\u308b\u30bb\u30e9\u30fc\u3092\u30b5\u30dd\u30fc\u30c8\u3059\u308b\u305f\u3081\u306e\u69d8\u3005\u306a\u30b5\u30fc\u30d3\u30b9\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002 \u3053\u3053\u3067\u306f\u3001\u58f2\u308a\u624b\u304c\u5f53\u793e\u3068\u63d0\u643a\u3059\u308b\u3053\u3068\u3067\u3069\u306e\u3088\u3046\u306a\u30e1\u30ea\u30c3\u30c8\u304c\u5f97\u3089\u308c\u308b\u304b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\uff1a<\/p>\n\n

    \n
  1. \u5009\u5eab\u7ba1\u7406\u3068\u4fdd\u7ba1<\/strong>\u96fb\u5b50\u5546\u53d6\u5f15\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u52b9\u7387\u7684\u306a\u5009\u5eab\u7ba1\u7406\u30fb\u4fdd\u7ba1\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002 \u5f53\u793e\u306ee\u30b3\u30de\u30fc\u30b93PL\u30b5\u30fc\u30d3\u30b9\u306f\u3001\u5e45\u5e83\u3044\u5728\u5eab\u306b\u5bfe\u5fdc\u3067\u304d\u308b\u5b89\u5168\u3067\u5e83\u3005\u3068\u3057\u305f\u5009\u5eab\u3078\u306e\u30a2\u30af\u30bb\u30b9\u3092\u8ca9\u58f2\u8005\u306b\u63d0\u4f9b\u3057\u307e\u3059\u3002 \u8ca9\u58f2\u8005\u304c\u5b63\u7bc0\u5546\u54c1\u306e\u77ed\u671f\u4fdd\u7ba1\u3092\u5fc5\u8981\u3068\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u5927\u91cfSKU\u306e\u9577\u671f\u4fdd\u7ba1\u3092\u5fc5\u8981\u3068\u3059\u308b\u5834\u5408\u3067\u3082\u3001\u5f53\u793e\u306e\u5009\u5eab\u306f\u8ca9\u58f2\u8005\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u67d4\u8edf\u3067\u62e1\u5f35\u53ef\u80fd\u306a\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u307e\u3059\u3002 \u6700\u5148\u7aef\u306e\u5728\u5eab\u7ba1\u7406\u30b7\u30b9\u30c6\u30e0\u3092\u5c0e\u5165\u3057\u3066\u3044\u308b\u305f\u3081\u3001\u8ca9\u58f2\u8005\u306f\u5546\u54c1\u304c\u5b89\u5168\u304b\u3064\u6574\u7406\u6574\u9813\u3055\u308c\u3001\u3059\u3050\u306b\u767a\u9001\u3067\u304d\u308b\u72b6\u614b\u306b\u3042\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/li>\n\n\n\n
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